“¿Desayunaste?” is a familiar expression of care in Hispanic households. McDonald’s brought that everyday question to a wider stage through Times Square billboard takeovers and live activations in New York and Chicago. Featuring Danny Ocean and Xavi, the campaign playfully used the artists’ full names to invite them, and their fans, to try the Honey Brown Butter Bacon, Egg & Cheese Biscuit. Celebrity appearances and immersive brand experiences carried that personal invitation beyond the billboards, bringing fans together around music, culture and breakfast.