A McDonald’s “¿Desayunaste?” Hispanic campaign bringing personalized experiences to life through Times Square OOH takeovers and live activations in key markets, including New York and Chicago. Featuring talent partners Danny Ocean and Xavi, the campaign used their full names as a playful invitation to try the Honey Brown Butter Bacon, Egg & Cheese Biscuit while creating opportunities for fan engagement through celebrity appearances and immersive brand experiences.

Designed the visual assets for McDonald’s “¿Desayunaste?” campaign, including Times Square billboards, OOH placements, and supporting activation materials for the New York and Chicago experiences while at Loud & Live.