FIFA World Cup fan activation celebrating the tradition of Panini sticker collecting. Fans could trade stickers, participate in interactive activities, explore branded installations, and capture photo moments while connecting with fellow soccer enthusiasts. As part of the promotion, customers who purchased a large Coca-Cola received a Panini sticker pack, encouraging both collecting and community-driven sticker swapping. The activation toured multiple cities, including Miami, Houston, and Los Angeles, bringing the experience to soccer fans across the U.S.

Designed the visual identity and creative assets for the McDonald's Sticker Swaps activation, including the event logo, mobile unit wrap, tents, signage, flyers, photo booth, interactive game graphics, and supporting environmental assets while working at Loud & Live.