Twisted Tea’s first U.S. Hispanic campaign celebrated the culture, flavor and connection of backyard asados, tailgates and everyday gatherings. Developed with Loud & Live, the campaign introduced the brand’s first Spanish-language ads, bringing its “Tea Drop” concept into a backyard celebration with friends and family. Collaborations with Hispanic chefs added Twisted Tea-infused grilling sauces, while retail, social content and planned sampling experiences across California, Florida and Texas extended the idea beyond the screen. Together, these elements introduced the brand through familiar occasions, inviting Hispanic consumers to “Keep it Twisted.”