Volvo Solo Mode
About project
Volvo has always put people first, with a mission to make life safer, easier and better. The brief asked how technology could protect people and help them feel safe. Our response focused on what that promise means for women, drawing on research into the fear of harassment and assault that can shape the experience of travelling alone. We developed Solo Mode, a concept for an extension to the Volvo app that brings key safety features to your phone and keychain before you reach your car. By putting women’s experiences and needs at the centre, we explored how Volvo’s commitment to safety could extend beyond the vehicle.
Awards
Cannes Future Lions 2023 - Shortlisted
Student Silver Addy Award 2024 (AAF Miami)
Project type
Academic
Areas of Work
Creative Direction
Concept Developement
Video Editing
App Design
Sophia Bugnone (Designer), Isabelle Dino (Copywriter), Ali Hendricks (Designer)